How do media bubbles work? We often think of this phenomenon in simplistc ways. A media bubble is perceived as a person hearing certain sources of info while not hearing others. It’s an echo chamber where a particular slant and bias gets repeated, a self-imposed state of indoctrination. The clueless victim is so trapped that they never see anything else, don’t realize there is anything else to see.
But I’ve had the thought that this rarely operates through the overt censorship and silencing of total blackouts. It’s not only whether or not something gets reported but also how it is reported, how it is framed and narratized, how it is made to stand out or be obscured, how it is repeated ad nauseum or quickly disappears. Furthermore, it involves which details get included and ignored, who gets interviewed and not.
So often news reporting happens without any context, neither present context of larger events and societal shifts nor the extended context over years and decades of prior news reporting. Typically, so much gets reported in isolation and is only reported briefly, so as to be quickly forgotten again as intended, whereas other issues are blown out of proportion in being repeated constantly over time as an ongoing rhetorical narrative (e.g., culture wars).
An example of this was the federal agents used in the protests in Oregon and elsewhere. It was one of the biggest news stories of the year. The local government opposed their presence and many questioned the legality and constitutionality of the federal government cracking down on civil liberties so wantonly, from kidnapping protesters to harassing journalists. It isn’t the type of story that isn’t going to get reported and it drew plenty of attention in social media.
It was a major point of conflict at the time with Donald Trump defending his use of the imperial presidency. There wasn’t silence about these federal agents and their actions, not even in ‘conservative’ media. The Wall Street Journal and Fox News each had dozens of articles and videos about it. But one suspects they did not receive a prominent position in the reporting of such news outlets.
This reporting, instead, was probably placed in the back pages of the newspaper or website, assuming an article was printed in the physical newspaper at all. And the video pieces on it probably weren’t played on primetime and maybe only ever were made available online. This reporting was most likely used as filler and, even then, most of it would have downplayed its relevance while ignoring and dismissing critical views. After a brief moment, the news reporting disappeared entirely from casual view.
This occurred to me because of conversations with my father, a highly intelligent and informed citizen, someone whose opinion is respected by others and so carries great influence in positions of leadership he often holds. When asked about it, he said he had never heard about these federal agents dispatched to suppress legal protest. So, it wasn’t that he had a biased and misinformed view of the issue but simply did not know about it. He spends hours every day reading The Wall Street Journal, along with a local newspaper, and often will watch Fox News in the evening. He is in a media bubble like most others, and yet theoretically the media buble he is in has included a decent amount of reporting on this news story, however unfairly slanted it might’ve been.
So, how could he not know about it at all? Well, dozens of articles and videos may sound like a lot. But compare it to the total production of material that comes out. These major corporate news outlets pump out hundreds of articles and videos on a daily basis. The smaller stories get buried before they even get seen. It’s highly probable that my father never saw any of this reporting. Even reading and watching the news all day long will leave the individual at the mercy of the news sources being followed. Mostly, they repeat the same news stories, whereas other equally or more important news stories barely get any attention at all.
We are surrounded by more news reporting than ever before and have access to such a seeming diversity of news sources. Yet the average American still only hears those same few news stories repeated over and over again, spun to fit the dominant view or rationalized away with the same set of rhetorical frames and narratives. On the other hand, all of the alternative media combined that would better inform Americans barely has much of an audience at all. It’s not only what Amercan viewers have access to but who controls the main platforms of media that have access to the Amercan mind.
Even constantly channel surfing between every corproate news channel available will mostly give you variations on the same set of themes. Old school censorship is not required, as long as there is the illusion of free choice, like standing before a grocery store shelf full of hundreds of cereal brands that all are owned by a few corporations. That said, there are better sources of info and one can find truly great news reporting. Consider the investigative journalism that Buzzfeed puts out. The problem is one has to actively seek out these obscure alternative news sites. One won’t likely come across it by picking up the newspaper or clickng on the tv news.
There isn’t something so simple as a right-wing media bubble versus a left-wing media bubble. It’s much worse than that. The entire corporate news is part of the same media bubble. There is some variation within the options of this corporate news source or another, but the similarities are greater than the differences. No matter which side of a rhetorical frame is taken, the point is that the frame is basically the same across all corporate media. The failure of a free press is not in quantity of reporting but quality.
For most Americans, far from being limited to conservatives, the reporting on those federal agents will be lost to memory before long. As such, the slow erosion of what little democracy is left will continue apace with little notice. The next incident of civil rights abuse by authoritarian power or other govermental overreach will be reported without reference to the ongoing pattern of thousands of prior incidents across the decades of administrations, no matter which party was in control.
Now we are entering a new four-year news cyclce. Democratic Joe Biden is the next incoming president. The political theater surrounding the Trump administration has already erased what Biden did as vice president not that long ago (e.g., further militarizing the police), much less his decades-long political record. Now that the campaign season is over, the corporate media won’t be reminding you. Enforced amnesia will quickly set in. Whatever incidents of concern in the coming years will likely be reported in the corporate media as if having little or no relationship to anything that has happened before.
What goes without saying is that I’m part of this same system of mass ignorance enforced by a self-serving ruling elite. I have no special insight that extends beyond the muddied water of perception management as social control. I realize that I will remain ignorant as long as I don’t carefully and deeply research these issues for myself. But to be honest, I don’t feel motivated to do so, as I find the entire situation too depressing. The truth, even if discovered, seems impotent under these conditions.
So, who am I to judge anyone else? All I feel that is worth my time and effort is to make note of this collective failure that implicates me as with everyone else. As for a solution, I’m not sure there is a good answer. Maybe, instead of drowning oneself in endless sources, learn to be discerning with a focus on what is most important and trustworthy. Sometimes less is more — so, ignore the quantity and look for the quality. It can be found. Remember that most news is not of any genuine value. There are better and happier ways to spend your time.
3 thoughts on “Totalizing Corporate Media Bubble”
Chomsky captured what you said years ago with manufacturing consent, personally I wouldn’t trust some media outlets if they told me the sky was blue, they have no right to alter my conscious or unconscious thought in any way, for objective truth is worth more than gold.
Objective truth isn’t attainable to me (an individual), the best I can do is clean my lenses from smudges and fingerprints.
If unstated, the views of Chomsky were hovering in the thoughts that informed this piece. When posting it, I indirectly acknowledged my credit to Chomsky by adding the tag ‘Propaganda Model’. I figured that those who were informed, like you, would catch the resonance with Chomsky. And for those weren’t informed, there was no point in complicating things beyond the simple point being made. And I did want to keep it simple for the purposes at hand, as I’m fully capable of overcomplicating things. But now that you’ve brought it up, I must admit that there is so much I could’ve added to the analysis by overtly bringing in Chomsky.
He often has talked about a kind of censorship through sound bites. News segments, even interviews, are so tightly controlled and directed that new or alternative views are almost impossible to communicate. Mostly what is allowed are sound bites which means there is only enough time to state what is already understood and agreed upon. Having to explain any greater context of information, terms, etc is simply impossible under those conditions. Any attempt at that would be shut down or edited out. That relates to the point I was making. Someone like Chomsky has been on corporate media a fair amount, but the system is designed to disallow him from saying anything that fundamentally challenges the system itself.
Interestingly, Chomsky’s criticisms apply to himself as well. He used to regularly get on corporate news media, although less so as he appears to be quickly aging. The corporate media can be relied upon every 4 years to trot out Chomsky to sheep dog voters back to the fold of corporatist Democrats.
If he didn’t repeatedly push the lesser evilism that maintains the status quo, he wouldn’t get nearly as much airtime as he is given. Lesser evilism is easily repeated in sound bites and fits the propagada model of the news. Sadly, Chomsky has become what he warned against.