Mass Delusion of Mass Tree Planting

Mass tree planting is another example, as with EAT-Lancet and corporate veganism, of how good intentions can get co-opted by bad interests. Planting trees could be beneficial or not so much. It depends on how it is done. Still, even if done well, it would never be as beneficial as protecting and replenishing the forests that already exist as living ecosystems.

But governments and corporations like the idea of planting trees because it is a way of greenwashing the problem and so continuing on with the status quo, continuing with the exploitation of native lands and the destruction of indigenous populations. Just plant more trees, largely as monocrop tree plantations, and pretend the ongoing ecocide does not matter.

My brother is a naturalist who has worked in several states around the country. When I shared the below article with him, he responded that,

“Yep, that’s been a joke among naturalists for a while! It’s kind of like the north woods of MN and WI. What was once an old growth pine forest is now a essentially a tree plantation of nothing but maples and birch grown for paper pulp. Where there are still pines, they are in perfect rows and never more than 30 years old. It’s some of the most depressing “wilderness” I’ve ever seen.”

Holistic, sustainable and regenerative multi-use land management would be far better. That is essentially what hunter-gatherers do with the land they live on. It can also be done with mixed farming such as rotating animals between pastures that might also have trees for production of fruit and nuts while allowing natural habitat for wildlife.

Here is the key question: Does the land have healthy soil that absorbs rainfall and supports a living ecosystem with diverse species? If not, it is not an environmental solution to ecological destruction, collapse, and climate change.

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Planting 1 Trillion Trees Might Not Actually Be A Good Idea
by Justine Calma

“But the science behind the campaign, a study that claims 1 trillion trees can significantly reduce greenhouse gases, is disputed. “People are getting caught up in the wrong solution,” says Forrest Fleischman, who teaches natural resources policy at the University of Minnesota and has spent years studying the effects of tree planting in India. “Instead of that guy from Salesforce saying, ‘I’m going to put money into planting a trillion trees,’ I’d like him to go and say, ‘I’m going to put my money into helping indigenous people in the Amazon defend their lands,’” Fleischman says. “That’s going to have a bigger impact.””

 

Corporate Veganism

The main purpose here is to share resources on a traditional healthy diet, in contrast to industrial diets of big ag and processed foods (from SAD to vegan), as related to human evolution, agricultural practices, food systems, corporate capitalism, modern civilization, and environmental sustainability. Below are listed documentaries and books, along with the names of health advocates and public intellectuals who have shaped my thinking or simply come onto my radar, and a few select videos. These recommendations can be found at the end of this post, but first I wanted to share what motivated me to make this list. One thing that has received a lot of attention lately is the just released vegan documentary The Game Changers, a slick Hollywood production with big money and big names behind it, such as James Cameron, Arnold Schwarzenegger, Pamela Andersen, Jackie Chan, and many more, including sports stars and a celebrity chef — all producers or executive producers which means they contributed either money or influence for the film. (By the way, if you want a mainstream analysis of the science, check out Paul Kita’s review at Men’s Health: This New Documentary Says Meat Will Kill You. Here’s Why It’s Wrong.)

There is an obvious and direct conflict of interest, and more importantly there was no disclosure of this fact. Cameron, as the leading name among the executive directors, is the founder (along with his wife, Suzy Amis Cameron) and CEO of Verdient Foods, the largest pea protein processing plant in the world in which he owns a hundred and forty million dollars worth of investment, according to Shawn Baker (stated in video below). To a lesser degree of conflict, though also unstated, others involved in the documentary have vegan-related and “plant-based” products and services they sell: supplements, retreats, online programs, meal planning service, publishing, books, DVDs, etc (Meredith Root, The Game Changers – A Scientific Review With Full Citations; Layne Norton, The Game Changers Review – A Scientific Analysis (Updated)). That might explain why wealthy individuals would put so much money into a documentary that is guaranteed to lose money.

It’s an investment and advertisement, what Lance Ng said “felt like ‘covert marketing’ — the kind of secret sponsorship of product placement, blogging, or social media posts that brands do today to subtly influence consumers” (Is Game Changers Funded by Impossible Foods or Beyond Meat?). And Ng goes on to say that, “The documentary was also somewhat ironic. It lambasted the cigarette industry for using sports stars and doctors in the past to promote smoking and play down health concerns. It then accused the meat industry of doing the same to create the perception that ‘real men eat meat’, as well as funding research to dispel the link between cancer and meat diets. But throughout the whole documentary, it was interviewing athletes, scientists and doctors who endorsed plant-based diets. Wouldn’t that be a classic case of ‘pot calling the kettle black’?” I’ll note that something like pea protein is a product of big ag and big food, a key concern for me as I will explain. How would you perceive an expensive documentary produced by the Ford car company advocating that Americans should buy more cars and drive more often because it would make them happier, more attractive, improve their sex life, or whatever?

Industrially produced and processed supplements like pea protein are becoming big business, as it’s “a key ingredient in Beyond Meat, which is in short supply right now” (Lance Ng). “Financial publication MarketWatch explained that the recent moves will allow Ingredion to “capitalize on the growing taste for plant-based foods and diets.” Ingredion predicts that the global plant-based food market will reach $1.5 billion by 2022″ (Jemima Webber, James Cameron Participates in $140 Million Vegan Protein Investment). To put this in further context, Ingredion is “one of the leading global ingredient suppliers” (Anthony Gustin, Game Changers Movie Review: Fact vs. Fiction). These are no small players in corporate capitalism and neoliberal trade. And it extends beyond a single company, including a network of business interests. “I found at least one direct link between celebrity investment and The Game Changers. Remember Chris Paul, the executive producer and NBA star? He’s an investor in Beyond Meat. […] There’s another less direct but much more pertinent link. James Cameron and his wife are both producers of The Game Changers. Cameron and his wife met on the set of Titanic, which starred… Leonardo DiCaprio, another Beyond Meat investor” (Lance Ng). It’s not really about getting people, I’d argue, to become fully vegan but to spin industrial products as “plant-based” health foods.

I came across another example of vegetarianism and veganism getting promoted by corporate interests. Frédéric Leroy, in a recent talk about scapegoating meat, gave an analysis of how “this narrative gets propagated by mass media.” His focus was on ‘mainstream’ newspapers. The example given was amazing in how blatant it is as perception management and social engineering: “The Guardian has received a substantial amount of money to publish a series called animals farmed which goal is to depict animal agriculture as harmful to humans, the planet, animals, etc. Now this money is originating from the Open Philanthropy Project which is also an investor in Impossible Foods, by the way” (from the last video below). That is corporate-funded fake news being presented as actual news reporting. Anyone, even vegans, should find this disturbing. Could you imagine the public outrage if a major investor in a beef company paid for a series of articles depict industrial agriculture producing fruits and vegetables as “harmful to humans, the planet, animals, etc.” That would be considered unacceptable or else laughable. The reputation of the newspaper would have taken a major hit. So, why does this kind of corporate propaganda get published without any other major news source doing an investigative piece on it? Maybe because all of the corporate media receives similar money from various corporate interests.

Sadly, one has to assume that any news reporting in corporate media might be part of a larger corporate agenda, unless proven otherwise. Whether or not a particular news outlet is getting direct funding to lie to or otherwise manipulate the public, the whole bias and spin that has been manufactured seeps into all of the corporate media and beyond. Here is another example that makes me suspicious, even if I don’t know the exact corporate interests behind it. It’s from Carte Blanche, a South African news program that has done award-winning investigative journalism. In a show that just put out, Meat vs Planet (11/17/19), they portray themselves as investigating the issue without bias. It’s simply a matter, according to the narrative, of our choosing either meat or the planet. Framed like that, it really is a tough decision. I do like meat, but the planet also has its advantages. Too bad there wasn’t a way to have both meat and the planet. Jeez! That is so pathetic as supposed “investigative journalism” that everyone involved in that show should resign in shame. In a post on Facebook, Carte Blanche further framed it as “Meat vs Beans“. It’s so fucking idiotic. Basically, you must eat beans for the rest of your life, if you care about continued existence of the planet. Eating some meat is equivalent to planetary mass homicide. Anyone who is even vaguely familiar with this topic knows it’s not this simplistic. This has stood out to me ever since I researched the EAT-Lancet report that advocated a “plant-based” diet to save humanity and all life on earth (Dietary Dictocrats of EAT-Lancet; also see the rest of the voluminous info at that piece):

“One might note that EAT-Lancet is specifically partnered with big biz, including big ag companies such as Monsanto that has poisoned the world’s population with Roundup (i.e., glyphosate), and understand that big ag is among the most powerful interests in the US considering our country’s wealth was built on agriculture (a great example being the wealth of the plutocratic and corporatist Koch brothers whose wealth in part came from manufacturing fertilizer). Other companies involved are those developing meat alternatives produced from the industrially-farmed crops of big ag. And big ag is dependent on big oil for production of farm chemicals. EAT Foundation president and founder, Gunhild Stordalen, has been noted as a significant figure in the oil industry (Lars Taraldsen, ONS 2014 conference program to feature oil industry heavy hitters). But don’t worry about how this carb-laden diet of processed foods will harm your health with the majority of the American population already some combination of insulin sensitive, pre-diabetic, and diabetic — they’ve got this covered: “The drug company Novo Nordisk supports Eat-Lancet. Smart. Insulin is 85% of their revenue” (P. D. Mangan). I’m beginning to see a pattern here in the vested interests behind this proposal: “Eat lancet sponsors. Chemical companies, pharmaceutical companies (mostly making diabetes meds), the world’s biggest pasta manufacturer, the world biggest seed oil supplier, the world’s biggest breakfast cereal supplier” (David Wyant); “Pesticides, fertilisers, #gm (Bayer/Monsanto, BASF, Syngenta);sugar+fake flavourings/colourings (PepsiCo, Nestle, Givaudin, Symrise);ultraprocessed grains/starches (Cargill, Kellogg’s);#palmoil (Olam); additives and enzymes (DSM)- companies backing #EatLancet diet. I wonder why?” (Joanna Blythman).

“Just to throw out a crazy idea, maybe transnational corporations are the problem, not the answer. “Just think about it. EAT Lancet is the processed food industry telling us that eating more processed food is good for our health & planet. That’s like oil industry stating burn more fossil fuel will save planet. Vested interests think we are that gullible?”, in the words of Gary Fettke, an outspoken surgeon who (like John Yudkin and Tim Noakes) was bullied and harassed when challenging the powers that be, for the crime of advising an evidence-based low-carb/sugar diet. “This Poison Cartel of companies,” writes Vandana Shiva in reference to the corporate alliance behind EAT-Lancet, “have together contributed up to 50% Green house gases leading to climate change, and the chronic disease epidemic related to chemicals in food, loss in diversity in the diet, industrially processed junk food, and fake food.” The Lancet Journal itself, from a new report, is now warning of us the exact same thing, in that many corporate sectors (including those backing EAT-Lancet) receive $5 trillion in government subsidies: “Big Food’s obstructive power is further enhanced by governance arrangements that legitimize industry participation in public policy development” (Swinburn et al, The Global Syndemic of Obesity, Undernutrition, and Climate Change).”

But the most damning part is that these corporate backers of EAT-Lancet were hidden on a page buried many layers deep on the EAT Foundation website. It’s strange that big biz wants to push a particular diet on the entire world population, as is the stated intention of the EAT-Lancet campaign. What specifically about “plant-based” diets is to the benefit and profit of big biz? And why were they hiding their involvement, as opposed to using it as a PR opportunity for greenwashing their corporate image? The EAT-Lancet report was supposedly about saving humanity and the earth. That sounds like a positive thing. Why the secrecy? It made no sense that these corporations wouldn’t want to be openly associated with it, if their intentions were truly good as argued in the report.

Then it occurred to me that these corporations want to shape the political narrative and manipulate the public debate but without it seeming like a special interest agenda. It was being spun as environmentalism and humanitarianism, but the thing about many environmentalists is that they’d be suspicious of such a corporate campaign openly being framed as a corporate agenda. Those attracted to environmentalism tend to be critical of big biz, and so to manipulate activists and the rest of the public it is necessary to make it seem like a neutral project to improve the world. So, instead of advertising the corporate-friendly nature of it, the EAT Foundation was joined by Lancet that would give it scientific credibility and public respectability. It was also spun as an issue of morality, as part of hyper-individualistic consumer-citizenry. Adopt the right dietary social identity and buy the right products. Then you are free of all sin and guilt. You are one of the good guys and so can feel morally righteous as part of the cause. Tapping into people’s need for self-worth and belonging is a powerful motivator. Yet, this kind of hyper-individualism always casts a shadow of authoritarianism, as seen in how vegans and vegetarians argue for laws that would force compliance (e.g., EAT-Lancet). There is the elect who choose righteousness and then there is the rest of fallen humanity who must be made to get into line.

Still, why is a “plant-based” diet used to enact such a vision and agenda? Vegans and vegetarians are always claiming that the world is ruled by corporations producing animal foods, the secret cabal of beef and dairy lobbyists. So, why are some of the most profitable and powerful big ag, big food, and other big biz companies choosing to push rhetoric that blames animal foods and scapegoats meat-eaters? During recent HHS and USDA hearings about the 2020 dietary guidelines, the beef industry lobbyist didn’t even advocate for a meat-based diet, much less an all-meat diet (2020 Dietary Guidelines: Fight Over Low-Carb). Instead, he weakly and defensively pointed that meat could be part of a healthy, balanced diet along with grains, fruits and vegetables, hardly a controversial or biased position to take. This is a standard argument from the beef industry — consider a similar point made in the Beef Magazine: “Because the heart of the matter isn’t if we eat meat or just plants. What truly is at stake here is our freedom of food choice and our freedom to farm. And beyond that, this advice is dangerous, elitist and irresponsible” (Amanda Radke, Why Schwarzenegger’s “Game Changers” documentary is dangerous). This is far from an extreme, biased position. Instead, it’s a plea for moderation and balance.

It’s not the animal foods companies and their lobbyists spinning plant vs meat rhetoric nor even telling people to eat an animal-based diet, much less an all-meat carnivore diet. This is in contrast to something like EAT-Lancet that very much has gone on the offense in making a hard sell for the plant-based diet, not moderation as part of a balanced diet but pushed to an unhealthy extreme. They aren’t simply making scientific-based recommendations for including fruits, vegetables, mushrooms, nuts, and seeds along with diet that also allows equal portions of meat, eggs, and dairy. Nor is it even a focus on vegetarianism that potentially allows large helpings of animal foods, as one could be vegetarian while eating eggs and dairy with every meal. Instead, based on moralistic dogma, this is advocacy for a plants-only diet, where “plant-based” or “plant-forward” is thinly veiled vegan propaganda. Isn’t that an intriguing distinction? The plant foods industry is attacking the animal foods industry in trying to get consumers to buy less animal foods, but there is no equivalent action in the other direction. I’ve never come across a beef, egg, or dairy representative or lobbyist arguing against plant foods, much less attacking vegetarians and vegans. So, why this one way hatred and judgment, dismissiveness and scapegoating?

This isn’t hard to understand once you realize the immense profit in industrial agriculture and processed foods. Meat is irrelevant, as far as big biz is concerned. Most processed foods are not made with animal foods but with shelf-stable ingredients such as wheat, soy, corn, corn syrup, seed oils, etc. The real issue here isn’t meat vs beans or meat vs planet or whatever other bullshit. It’s sustainability of regenerative farming vs externalized costs of industrial agriculture (Carnivore Is Vegan). Besides, these companies are hedging their bets. The parent companies operate businesses in multiple areas. The same company making hamburger patties, for example, likely is also under another brand name making veggie burgers. If the sales of one product goes down, the sales of the other product likely will go up. Their only concern is to ensure they control the system and dominate the market, whether producing animal-based processed foods or plant-based processed foods, although the latter does have a better profit margin. What is unimportant to profitability is that, in analysis, production of some of the veggie burgers causes far more environmental harm than the raising of cows in factor farms for hamburgers. What is being sold is an image of health for humanity and the earth. As for the inconvenient details, they can be smoothed over with nice-sounding rhetoric.

It’s worse than this. The fact of the matter is that all animal foods could be produced through regenerative farming, as only 5% of the land in the United States and 5-10% of the usable land in the world can be used for farming, what is called arable land, whereas 100% of it can be used for grazing (about two-thirds of all land could produce food for humans, i.e. usable land, not considering other lands available for hunting and trapping). To feed the world with plant foods on a few percentage of the usable land requires industrial agriculture with high-yield harvests from chemical-drenched monocrops. So, promoting a “plant-based” diet is a way of promoting industrial agriculture without having to state it that way. No one, vegan or otherwise, is going to become a political activist to defend big ag. It must be presented as something else and that must be given a compelling narrative, which is where emotion-laden environmentalism comes in. The greatest threat to industrial agriculture is not meat in general, definitely not factory-farmed meat, but specifically meat that is sustainably produced. Industrial agriculture is not sustainable and that is the public debate big biz hopes to avoid. And in avoiding that, they are avoiding the messy details of how closely linked is big ag to the entire network of big biz interests: big oil, big defense, big tech, etc (Is California a Canary in the Coal Mine?). Immense effort goes into avoiding that public debate.

It just so happens that “plant-based” diets are a perfect fit for the big biz profits and the power structure they represent. That is even more true for veganism, since veganism is literally impossible without industrialization of not only agriculture but transportation systems, fortified foods, and supplements. By the way, this is what potentially differentiates veganism from vegetarianism (Vegetarianism is an Animal-Based Diet); like omnivore and carnivore diets, vegetarianism theoretically could be done with regenerative farming, assuming the vegetarian would eat mostly eggs and dairy during the season (winter and spring) when locally-grown organic plant foods aren’t available; and so any of the animal-based diets, including vegetarianism, can avoid deficiencies of animal-sourced nutrients (fat-soluble vitamins, choline, carnitine, etc; even cholesterol that is required for brain function). The industrial diet, veganism most of all, is so nutrient-deficient that it requires nutrients to be added back into the diet (by the way, calling a supplement-dependent diet ‘healthy’ is a joke; one could survive, if not thrive, by literally eating shit as long as the shit was nutrient-fortified and one had plenty of supplements). That is the reason veganism did not exist prior to industrialization. Big biz doesn’t actually give a fuck about the environment or human health. It’s just convenient rhetoric to get animal-loving environmentalists on board as useful idiots. As long as they keep the attack on meat-eaters, the typically anti-corporatist environmentalists will never pause for a moment to look at the corporate interests that are directing their attention away from the corporations themselves. The average vegan or vegetarian watches an unscientific documentary like Cowspiracy or The Game Changers and they suddenly think they’re informed. They have no idea of the evil genius and Machiavellian powers that are manipulating them through carefully crafted rhetorical framing used in line with the propaganda model of media.

The question is what makes these otherwise critical left-wingers such willing dupes. My sense is it has to do with the religious nature of these dietary ideologies. Vegetarianism was introduced to the West from Hinduism and veganism emerged out of a divine vision of a late 19th century Seventh Day Adventist. These “plant-based” diets have maintained their religiosity and zealotry. It’s not only a diet but an entire social identity tied into a readymade social movement. There is a reason that a much more scientifically-supported diet like the Mediterranean diet with no origins in religion doesn’t attract such a loyal following or gain such extremes of media and political attention. Even the carnivore diet, the equivalent extreme opposite of veganism, never draws as much interest. Or take the keto diet that has been scientifically studied for a century or other low-carb diets that have been scientifically studied going back to the 19th century. None of these other diets have ever been turned into sociopolitical movements that make arguments about it being the End Times and so we must convert to their dietary promise of salvation.

This goes deep into our cultural inheritance. As I’ve noted before, social control as dietary control has a long history in Western civilization and is rooted in Christian authority as seen in Medieval food laws and in theology of the sins of gluttony and sloth (The Agricultural Mind & Diets and Systems), the latter is discussed by Gary Taubes. This Christian belief often expresses as an idealism and paternalism that, in the modern world, often expresses as techno-utopianism and technocracy (Hubris of Nutritionism) with the key example being EAT-Lancet. The vegan argument is that we can separate ourselves from the cycle of life and death. That is essentially a Christian argument for an idealized Heaven that transcends this fallen world. The reality, though, is that veganism is part of an industrial system that wreaks immense havoc. Vegans aren’t above it all. The only way they could attain their moral innocence and purity would be by living in isolated and self-contained bunkers that were disconnected from all ecosystems and where all food was industrially-produced or lab-grown, and so no life would be harmed because no life would be possible other than human life and the microbes that inhabit us. That is the ultimate conclusion of vegan idealism of harm-free diet and food system.

I doubt this utopianism is possible. It’s a death denial. It’s similar to many right-wing libertarians I’ve come across who are former fundamentalists, in how they go from hoping for eternity in Heaven to fantasizing about cryogenic immortality and space stations among the stars. It’s a desire to be free of the messy complications of earthly life. On the opposite side of this dualistic worldview are those like neocons, kleptocrats, corporatocrats, etc as death-mongers who, rather than denying it, want to rule over the world of misery and decay like gnostic demiurges. Between these demented extremes, there can be no genuine moderation and balance, no real world solution. The idea of sustainability through regenerative farming doesn’t fit into this entire ideological paradigm. Actual sustainability would be revolutionary. Interestingly, both sides of the mainstream debate are fighting back against this revolutionary possibility. In fact, both sides have a secret compact. Look at EAT-Lancet where idealistic vegans, if unknowingly (?), have formed an alliance with Machiavellian industrialists. Both sides, supposedly in opposition, are working together to ensure that health and sustainability never happens.

In an email, Fabrice DeClerck, science director of the EAT-Lancet Commission, admitted that, “the meat consumption limits proposed by the Commission were not set due to environmental considerations, but were solely in light of health recommendations.”(Frank M. Mitloehner, EAT-Lancet’s environmental claims are an epic fail. And the Commission knows it.). But if you closely read the EAT-Lancet report, they point to all the exceptions of people who wouldn’t be healthy on this diet and basically admit that the dietary recommendations don’t apply to most of the global population. Besides, the food industry contributes less to carbon emissions than does the healthcare industry. Mostly or entirely plant-based diets, in creating ill health and greater demand for healthcare, would increase carbon emissions; and that would be true even in ignoring the carbon emissions from industrial agriculture. So, what exactly is the effective agenda, as opposed to empty rhetoric, of something like EAT-Lancet and The Game Changers? We are forced to conclude that the branded identity of “plant-based” diets has become just another product to be sold by big biz. Health and sustainability is irrelevant.

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EAT-Lancet Supported by Massive Food/Pharma/Chemical Industries. A Look At the Interests Behind This Report.
by Nina Teicholz

The Corporate Interests Behind EAT-Lancet

EAT-Lancet was launched simultaneously in 40 cities with a massive PR budget. Who funded all this? All we know is that EAT has an extensive array of corporate partnerships.

Tim Rees of Nutritional Therapy Online created a table of all the EAT-Lancet corporate funders. These include;

—Seven Big Pharma companies, with drugs for many nutrition-related diseases

—About 20 Big Food companies, including Kellogg’s, Nestle, and PepsiCo.

Note that the companies selling highly processed foods, like Nestle and Kellogg’s are essentially vegan. The vast majority of packaged foods sold on the inner aisles of supermarkets—cookies, crackers, chips (crisps), candy, cereals—are made up of the same basic ingredients: soy, corn, grains, sugars, and salt. This is vegan. These companies would presumably like nothing more than to but a big green V on their packages to give them a reason to advertise their foods as healthy.

Meanwhile, the pharmaceutical companies profit from selling drugs, insulin, and devices that sick people need. Would these companies be backing EAT if this diet were to genuinely improve health, reduce disease, and thus, shrink their profits? It’s hard to imagine.

Moreover, also supporting the EAT-Lancet report are:

—14 chemical companies, including BASF, the “world’s largest chemical company.”

What is the interest of these companies in supporting a report targeting animal agriculture as the main driver of global warming if not—perhaps—to displace attention away from their own polluting activities? Or perhaps they make the pesticides that grow crops.

One cannot know the answer to all these questions, but the massive level of corporate backing clearly raises serious questions about the interests behind this report, especially when there is no rigorous evidence to support the idea that this diet promotes human health and quite a bit of evidence to show that it causes harm.

* * *

Videos:

From video directly above:

Frédéric Leroy talking about the business of “plant-based” fake foods that are industrially-produced, highly-processed, and additive-filled: egg-free eggs, milk-free milks, hamburger-free burgers, etc (from above video):

“You have to mimic something extremely complex and you need a lot of technology to do so. Now you could say this is the future food only to a minority. We don’t really have to mind it all that much. It’s just a couple of people. And you know, soon it will pass. And it’s just one of those things that food industry comes up with. But this narrative is starting to cross a certain line which I find quite concerning.

“Now I’ll present you here to a tweet from the official account of UN Environment. I’ll read it to you: “So warning no meat was used in the following video. Cutting back on meat is an essential part of preventing the degradation of our environment.” And then the most worrisome part: “Mainstreaming meatless burgers benefit businesses, consumers & our planet.” Now it has a little video that goes with this. And in the video you see that in 2018 UN Environment has declared Impossible Foods and Beyond Meats as champions of the earth.

“Now we’ve just seen Beyond Meat. It was the burger I just showed you before. Impossible Foods is a similar company and this company has also as a goal to eliminate the need for animals in the food chain by 2035. So let this sink in for a minute. We have an official account of the United Nations promoting ultra-processed foods and an extreme agenda.

“At this point I would like to introduce you to something that is called the pharmakon. I think it’s a useful concept to look at this problem. The pharmakon is a philosophical idea that has been used by Jacques Derrida in the previous century and goes all the way back to Plato. Now pharmakon is a substance that is both beneficial and harmful. So it’s something that is at the same time a cure and a poison. And you see that also in the concept of pharmacists, in the word pharmacy. The pharmacy sells medicine which is, at the same time, a bit of poison.

“See what it’s coming from. And I would say that meat is a perfect example of the pharmakon. And that is because one side of society would refer to meat as something nourishing. That’s a long-standing connotation, to offer you strength, vitality, and nutrients. And at the same time, another narrative would state that it causes cancer, it will kill you, and all sorts of things. Now, the pharmakon concept has been used in philosophy to expose Western thinking for being binary and reductionist. And you have this tension here at play and such attention always brings about another concept which is called pharmakos. Pharmakos is Greek for scapegoat. So one of these ideas has to go out. So you’re scapegoating something. Meat has become a scapegoat and we’ll come back to this.

“What I find particularly toxic is that this narrative gets propagated by mass media. You may know or not know that The Guardian has received a substantial amount of money to publish a series called animals farmed which goal is to depict animal agriculture as harmful to humans, the planet, animals, etc. Now this money is originating from the Open Philanthropy Project which is also an investor in Impossible Foods, by the way.

“Last year we published a study that looked into discourses in the Daily Mail. Now the Daily Mail is another major British newspaper and what we have done is analyzing every single article that was published dealing with meat and health during 15 years, so the first 15 years of the century. And we have quantified certain aspects. We also have done discourse analysis. And what we found is that it’s not all that much about science, but it is about post-truth being prone to cherry-picking invention effects.

“So it’s not about the facts that such is how you put them together and you create a storyline. And it is also about the attention economy and that has to do with the way those kind of mass media systems are financed. So they’re financed by advertisers and those advertisers want clickbait. That’s how how you generate income. So the more attractive you make your headlines the more money it brings in. So you’ll end up with these screaming headlines. This is an example. It’s also an example of a pharmakon. This is the British breakfast the British fry up. One article in The Daily Mail stated that is the healthiest breakfast of all and another one states that it may raise risk of bowel cancer by 60%. So how to confuse your public.

“And you can say, well this is the Daily Mail. It’s a sensationalist newspaper in the first place. But what we have seen is that it has not always been the case, at least not to the same extent. Now in the first years of the period, we notice that the headlines were quite moderate. We’ve seen an increase, as you can see in the graph over there. We’ve seen an increase in the length of the title’s over the years, especially starting after 2005-2006, and also more sensationalism within those headlines.

“One of the headlines, for instance, taken from 2006, “Red meat can raise cancer risk,” which I would say is a fair headline. You can discuss about those things, but as a headline it’s pretty much okay. The ones you get at the later stages, well you see a couple of examples on the right side. If you want to see the other ones, you can find them in my paper. But some of them are really interesting. Just to give an example: “Why feasting on steak makes it difficult for men to father a child (it makes their sperm slow),” “Vegetarians have a better sex life,” etc. etc.

“A very interesting one — and it’s also the point where we stopped our analysis — was the one from 2015 at the bottom. Let me zoom into this one: “Bacon, burgers, and sausages are a cancer risk, say World Health Chiefs.” And then they compare processed meats to cigarettes and asbestos. Now this refers to the IRC/WHO report, World Health Organization. And this is of course not what the report is saying, but this is what the Daily Mail made out of it. And what you see here is very important, “World Health Chiefs,” because this shows you that authority is stepping in. So you will have appeal to authority, which is reinforced I would say from 2015 on. It’s very hard to argue about place of red meat and processed meats if you have to face authority because people will always refer, yes but WHO said, and that blocks a lot of the debate. Now what you can notice is that it’s a very strong authority.”

Documentaries/Shows:

(lists here & here)

The Perfect Human Diet

The Magic Pill
The Paleo Way
Love Paleo
My Big Fat Diet
Fed Up
Fat Head
Fat: A Documentary
Globesity
Cholesterol, The Great Bluff
Statin Nation
Carb Loaded
What’s With Wheat?
Is Sugar the New Fat?
Sugar Blues
That Sugar Film
The Big Fat Surprise (in production)

Books:

James Suzman – Affluence without Abundance
John Gowdy – Limited Wants, Unlimited Means
Marshall Sahlins – Stone Age Economics
Christopher Ryan – Civilized to Death
Murray Bookchin – The Ecology of Freedom; & Post-Scarcity Anarchism
George Monbiot – Feral; & How Did We Get Into This Mess?
Derrick Jensen – A Language Older Than Words; The Culture of Make Believe; Railroads and Clearcuts; & Strangely Like War
Abdullah Öcalan – Civilization: The Age of Masked Gods and Disguised Kings; & Capitalism: The Age of Unmasked Gods and Naked Kings
James Scott – Against the Grain; Seeing Like a State; & The Art of Not Being Governed
John Zerzan – A People’s History of Civilization; Why Hope?; Future Primitive; Future Primitive Revisited; Twilight of the Machines; & Running on Emptiness
Jared Diamond – Guns, Germs, and Steel; Crisis; Upheaval; Collapse; & The World Until Yesterday
Joseph Tainter – The Collapse of Complex Societies
William Ophuls – Immoderate Greatness; & Plato’s Revenge
William Ruddiman – Earth Transformed; & Plows, Plagues, and Petroleum
William Catton – Overshoot
Andrew Rimas & Evan Fraser – Empires of Food
Marcel Mazoyer & Laurence Roudart – A History of World Agriculture
Richard Manning – Against the Grain; Grassland; Rewilding the West; & Go Wild
David Montgomery – Dirt; Growing a Revolution; & The Hidden Half of Nature
Wendell Berry – The Unsettling of America
Laura Lengnick – Resilient Agriculture
Gabe Brown – Dirt to Soil
Joel Salatin – Folks, This Ain’t Normal; & Salad Bar Beef
Judith Schwartz – Cows Save the Planet
Graham Harvey – Grass-Fed Nation; & The Killing Of The Countryside
Allan Savory – The Grazing Revolution; & Greening the Desert
Paul Shepard – Traces of an Omnivore; Tender Carnivore and the Sacred Game; Coming Home to the Pleistocene; The Only World We Got; The Others; Thinking Animals; Man in the Landscape; & Nature and Madness
Tovar Cerulli – The Mindful Carnivore
Lierre Keith – The Vegetarian Myth
Mara Kahn – Vegan Betrayal
Natasha Campbell-McBride – Vegetarianism Explained
Michael Crawford & David Marsh – Nutrition and Evolution
John Nicholson – The Meat Fix
Harlan Walker – The Fat of the Land; & Disappearing Foods
Vilhjalmur Stefansson – The Fat of the Land
Shawn Baker – The Carnivore Diet
Susan Allport – The Queen of Fats; & The Primal Feast
Samuel Pepys – Fat is Our Friend
Gary Taubes – Good Calories, Bad Calories; The Case Against Sugar; & Why We Get Fat
Nina Teicholz – The Big Fat Surprise
Nicolas Rasmussen – Fat in the Fifties
Zoë Harcombe –The Obesity Epidemic
Carl Lavie –The Obesity Paradox
Tim Noakes – Lore of Nutrition; Real Food On Trial; Challenging Beliefs; & The Real Meal Revolution
Tim Noakes et al – Diabetes Unpacked
Richard Feinman – Nutrition in Crisis; & The World Turned Upside Down
April Merleaux – Sugar and Civilization
James Walvin – Sugar: The World Corrupted: From Slavery to Obesity
Elizabeth Abbott – Sugar: A Bittersweet History
Rebecca Earle – The Body of the Conquistador: Food, Race and the Colonial Experience in Spanish America, 1492–1700
Michael LaCombe – Political Gastronomy: Food and Authority in the English Atlantic World
Henry Notaker – A History of Cookbooks
Sarah Walden – Tasteful Domesticity
John Coveney – Food, Morals and Meaning; & Food
Susan Friedland – Food and Morality; & Vegetables
Kathleen LeBesco & Peter Naccarato – Edible Ideologies
James McWilliams – A Revolution in Eating
Anne Wilbraham & J.C. Drummond – The Englishman’s Food
Sandra Oliver – Food in Colonial and Federal America
Ken Albala – Eating Right in the Renaissance; Food in Early Modern Europe; Food and Faith in Christian Culture; & Wild Food
Trudy Eden – Cooking in America, 1590-1840
Katherine Leonard Turner – How the Other Half Ate
Abigail Carroll – Three Squares
Bee Wilson – The Way We Eat Now
Harvey Levenstein – Fear of Food
Tristram Stuart – The Bloodless Revolution
Adam Shprintzen – The Vegetarian Crusade
Benjamin Zeller et al – Religion, Food, and Eating in North America
Ronald Numbers – Prophetess of Health
Howard Markel – The Kelloggs
Brian Wilson – Dr. John Harvey Kellogg and the Religion of Biologic Living
Katharina Vestern – A Taste of Power
S. Margot Finn – Discriminating Taste
Helen Zoe Veitn – Modern Food, Moral Food
Julie Guthman – Weighing In
Louise Foxcroft – Calories and Corsets
E. Melanie DuPuis – Dangerous Digestion
Kyla Tompkins – Racial Indigestion
Lizzie Collingham – The Taste of Empire; & The Taste of War
Bryan McDonald – Food Power
Anastacia Marx de Salcedo – Combat-Ready Kitchen
Susan Levine – School Lunch Politics
Denise Minger – Death by Food Pyramid
Joanna Blythman – Swallow This
Krisin Lawless – Formerly Known as Food
Marion Nestle – Food Politics; & Unsavory Truth
Michael Carolan – Embodied Food Politics
Carl Cederström & Andre Spicer – The Wellness Syndrome
Charlotte Biltekoff – Eating Right in America
Gerardo Otero – The Neoliberal Diet
Alyshia Gálvez – Eating NAFTA
Andrew Fisher – Big Hunger: The Unholy Alliance between Corporate America and Anti-Hunger Groups
Michele Payn – Food Bullying; Food Truths; & No More Food Fights!
Sarah Bowen, Joslyn Brenton, & Sinikka Elliott – Pressure Cooker
Anna Kirkland & Jonathan Metzl – Against Health
Verner Wheelock – Healthy Eating
Loren Cordain – The Paleo Diet; & The Paleo Answer
Robb Wolf – The Paleo Solution
Mark Sisson – The Primal Blueprint
John Durant – The Paleo Manifesto
Jack Wolfson – The Paleo Cardiologist
Fred Provenza – Nourishment
Nora T. Gedgaudas – Primal Body, Primal Mind
Sally Fallon Morell – Nourishing Diets
Catherine Shanahan – Food Rules; & Deep Nutrition
Sarah Ballantyne – The Paleo Approach; & Paleo Principles
Valerie Bracken – My Life without Bread; Uncle Wolfi’s Secret; & Dr Wolfgang Lutz and his Chickens
Konstantin Monastyrsky – Fiber Menace
Steven Gundry – The Plant Paradox
David Perlmutter – Grain Brain
William Davis – Wheat Belly; & Undoctored
Richard Harris – Rigor Mortis
Ken Berry – Lies My Doctor Told Me
Malcolm Kendrick – Doctoring Data; The Great Cholesterol Con; & Fat and Cholesterol Don’t Cause Heart Attacks and Statins Are Not The Solution
Uffe Ravnskov – The Cholesteol Myths; Fat and Cholesterol are GOOD for You; & Ignore the Awkward!
David Evans – Cholesterol and Saturated Fat Prevent Heart Disease; & Low Cholesterol Leads to an Early Death
Jack Kruse – Epi-paleo Rx
Daniel Lieberman – The Story of the Human Body: Evolution, Health, and Disease
Christopher James Clark – Nutritional Grail
Stephen Simpson & David Raubenheimer – The Nature of Nutrition
Stephen Hussey – The Health Evolution
Barry Groves – Trick and Treat
Eric Westman & Jimmy Moore – Cholesterol Clarity; & Keto Clarity
Stephen Phinney & Jeff Volek – The Art and Science of Low Carbohydrate Living
Eric Kossoff, John Freeman, Turner Zahava, & James Rubenstein – Ketogenic Diets
Susan Masino – Ketogenic Diet and Metabolic Therapies
Mackenzie Cervenka – The Ketogenic and Modified Atkins Diets
Thomas Seyfried – Cancer as a Metabolic Disease
Travis Christofferson – Tripping Over the Truth; & Curable
Miriam Kalamian – Keto for Cancer
Nasha Winters & Jess Higgins Kelley – The Metabolic Approach to Cancer
Siim Land – Metabolic Autophagy
Jason Fung – The Obesity Code; & The Diabetes Code
A. Simmonds – Principia Ketogenica
Jacob Wilson & Ryan Lowery – The Ketogenic Bible
Mary Newport – The Complete Book of Ketones; & The Coconut Oil and Low-Carb Solution for Alzheimer’s, Parkinson’s, and Other Diseases
Amy Berger – The Alzheimer’s Antidote
Dale Bredesen – The End of Alzheimer’s
Terry Wahls – The Wahls Protocol
Carol Simontacchi – The Crazy Makers
John Yudkin – Pure, White and Deadly
Robert Lustig – Fat Chance; & The Hacking of the American Mind
E. M. Abrahamson – Body, Mind, & Sugar
David Courtwright – The Age of Addiction
Sally Fallon Morrell – Nourishing Fats; Nourishing Traditions; & Nourishing Diets
Weston A. Price – Nutrition and Physical Degeneration
Francis Marion Pottenger Jr. – Pottenger’s Cats: A Study in Nutrition
Kate Rheaume-Bleue – Vitamin K2 And The Calcium Paradox
Paul Greenberg – The Omega Principle
Gyorgy Scrinis – Nutritionism
Catherine Price – Vitamania
Lee McDowell – Vitamin History, the Early Years; & Mineral Nutrition History, The Early Years
Jessica Mudry – Measured Meals

Blogs/Websites:

(recommendations here)

Gary Taubes
Nina Teicholz
Tim Noakes
Richard David Feinman
Mary Newport
Robert Lustig
Gary Fettke
Jeff Volek
Stephen Phinney
Loren Cordain
Robb Wolf
Mark Sisson
Malcolm Kendrick
Ken Berry
Nora Gedgaudas
John Durant
Jimmy Moore
Pete Evans
Zoë Harcombe
Chris Kresser
Chris Masterjohn
Sarah Ballantyne
Catherine Shanahan
Shawn Baker
Lierre Keith
Terry Wahls
Will Cole
Siim Land
Josh Axe
Dave Asprey
Mark Hyman
Joseph Mercola
David Perlmutter
William Davis
Jimmy Moore
Natasha Campbell-McBride
Joanna Blythman
Kristin Lawless
Paleohacks
The Weston A. Price Foundation
Price-Pottenger
Ketopedia