Ideological labels are used in an odd way on the political right. They are used more as weapons of rhetoric than as accurate descriptions. This relates to Corey Robin’s analysis of the reactionary mind. One of the most interesting things that distinguishes the reactionary from the traditionalist is how easily the reactionary co-opts from the political left.
This is particularly central to American society. The reactionary mind, like fundamentalism, is the product of modernity. And the American experience was born out of modernity, beginning with post-feudal colonial imperialism. The social order and social identity fell into disarray and so political ideology became ever more primary. The reactionary mind is dynamically adaptive, for it shifts according toward which it is reacting. It thrives in instability and will promote instability, even as it scapegoats its enemies for this very same instability that it requires.
Reactionaries are tough opponents. They feel no moral obligation to fight fairly. Nor will they ever state their true intentions. The mindset and worldview precludes it, at the level of consciousness. The reactionary mind is not just a set of tactics but a way of being in the world, a permanent survival mode of mistrust and deception. Labels in themselves mean nothing to the reactionary. They are like crabs, in camouflaging themselves, that attach things to their shells — pieces of coral, anemones, etc. There is a hodge-podge quality to their stated views, a little bit of this and a little bit of that with no need for principled consistency.
The earliest example of this is the fight over Federalism. The war of rhetoric was won by those fighting for centralized power. They didn’t actually want Federalism. What they were attempting to create, as Corey Robin explains so well, was a new form of hierarchy and ruling elite involving the same old pattern of concentrated wealth and power. They were as much attacking the traditional ancien régime (old order) as they were attacking the revolutionary movement. They co-opted from both of their enemies, but over time as traditionalism declined they increasingly focused on co-opting from the political left.
The first great victory of American reactionaries was in falsely claiming to be Federalists. They did this by co-opting the revolution itself and, by way of the Constitutional Convention, redirecting it toward counter-revolution. This forced their opponents into the position of being called Anti-Federalists, even though their opponents were the strongest defenders of Federalism. The winners not only get to write the history books but also get to do the labeling.
This is how a society like ours, founded on liberalism, quickly had its radical liberalism defanged. Thomas Paine, in a short period of time, went from revolutionary hero to social pariah and political outcast. He didn’t fit into the reactionary scheme of the new centralized establishment. Even to this day, the political right goes on trying to co-opt the label of liberalism, despite the absurdity in calling themselves classical liberals. Now a radical progressive and social democrat like Paine was a classical liberal, but he was largely written out of the history books for almost two centuries.
This pattern has repeated throughout Anglo-American history (and I’m sure elsewhere as well). The capitalists originally were strong liberals with a clear progressive bent. Paine, for example, was for free markets. And like Paine, Adam Smith saw high economic inequality as a direct threat to a free society. Yet the reactionaries took over free market rhetoric to promote the inevitable authoritarianism and paternalism of a high inequality society. Because of this, it has become harder and harder to take seriously the rhetoric of free markets — in its being falsely used to defend crony capitalism, plutocratic corporatism, inverted totalitarianism, neoliberal globalization, market fetishism, and crude (pseudo-)libertarianism. There is nothing free, much less classically liberal, about this capitalist realism.
There are more examples. Consider right-wing libertarians and right-wing anarchists (e.g., anarcho-capitalists). Both varieties of right-wingers typically defend the legacy of inequality and injustice. Their labeling themselves as libertarian and anarchist would have been absurd a century ago. Both libertarians and anarchists arose out of the left-wing workers movement in Europe. Yet here we are with the political right having successfully co-opted the label of libertarianism and are in the process of co-opting the label of anarchism.
There is nothing they can’t co-opt, once they set their mind to it. This is true even for labels that involve race issues. The theory and label of human biodiversity has become popular among the political right, specifically among alt-righters, the Dark Enlightenment, and other similar types. They use it to promote the cynical worldview of genetic determinism and race realism. The sad part is that the originator of human biodiversity, Jonathan Marks, created the theory specifically to disprove these right-wing claims.
Once again, here we are with the political right having so thoroughly co-opted a label that its very origins is forgotten. It’s a theft not just of a label but the destruction of meaning. It makes genuine debate impossible, and that is the entire point. Reactionaries are constantly seeking to muddy the water. They do everything in their power to control the terms of debate. Their opponents are left in a state of disorientation and constantly on the defense. This is easy for reactionaries to do because they have nothing specific to defend or rather that they keep well hidden what they are defending by way of obfuscation.
This wouldn’t necessarily mean much if not for the consistent pattern that can be seen across the centuries. It’s clearly significant in what it says about the modern political right and the consequences it has for the political left. The lesson is this. Never take them at their word. And never fight on their terms. Labels do matter.