When people make accusations of liberal bias in the media, what are they even talking about? Are they utterly disconnected from reality? The so-called mainstream media is corporate media owned by a handful of parent corporations. Their only motive is profit.
Anyway, it’s not as if there is a lack of US media with a clear political right bias, both conservative or right-wing. This includes major media with large audiences and immense influence, but some of it is more directed at niche ideological groups and demographics. There is: Fox News, Yahoo News, Newsmax, Drudge Report, The Blaze, Breitbart News Network, Rush Limbaugh Show, Sean Hannity Show, Glenn Beck Program, The Dennis Miller Show, Wall Street Journal, Chicago Tribune, The New York Post, the Arizona Republic, The Detroit Free Press, Dallas Morning News, Cincinnati Enquirer, Reason, National Review, Cato Journal, The American Spectator, The Weekly Standard, The American, The American Conservative, City Journal, Chronicles, Human Events, The Independent Review, The National Interest, The New American, Policy Review, Regulation, Townhall Magazine, World, World Affairs, Newsweek, etc. And that doesn’t even include most of the moderate conservative media that gets labeled as ‘liberal’.
It’s not as if those on the political right are lacking media to support their worldview and confirm their biases. In fact, research shows that most media consumers on the political right exist within an echo chamber. The only reason they think the rest of media is biased is because the political right media that dominates keeps repeating this and, as the old propaganda trick goes, anything repeated enough to a large enough audience will be treated as if it were fact.
Here is one of the differences between ‘liberal’ media and ‘conservative’ media. On the political left, there is maybe more diversity of sources, none of which dominate all the others. But on the political right, Fox News controls the messaging, talking points, and framing for the rest of the news outlets that share a similar bias. Related to that, most Americans are further to the left on major issues than is the corporate media, as they are further to the left of both main political parties. When you are talking about media on the political right, that is bias that is extremely to the right of the general public. Maybe that is why more Americans are increasingly turning to alternative media, primarily available through the internet.
Another thing is that there is no simple relationship between media and viewers. Plenty of social science research shows that the liberal-minded tend to be more open and curious about the world, specifically about what is different. A large part of the audience of political right media is probably not people who are on the political right. I know that has been true of me. Because of curiosity, I can’t help but look at diverse sources, even when it just makes me angry. I doubt there are as many conservatives and right-wingers consuming news reporting from the New York Times, MSNBC, and NPR as there are liberals and left-wingers with the Wall Street Journal, Fox News, and Rush Limbaugh (although that would depend if one is talking about symbolic identities or operational ideologies).
According to Pew (Political Polarization & Media Habits), conservatives don’t get much news from a variety of political right media, as about half of the consistently conservative get most of their information from Fox News (with 84% having watched Fox News in the past week), a pattern not seen among consistent liberals. To put it in further context, the same Pew poll shows that those who are politically mixed get more of their news from sources that right-wingers claim to have a political left bias, which seems to indicate that centrists disagree with right-wingers about perceived media bias. In fact, the more liberal the demographic, the less they relied on a single news source (other data shows that the even more liberal and leftist young demographic relies on an even greater diversity of sources with more emphasis on alternative media and social media, including “approximately 85 percent of millennials regularly follow domestic and international current events both online and through print publications. Most millennials are following at least 10 topics at any one time and around 73 percent of young people are more interested in gathering information about viewpoints that they oppose than in learning more about stances they agree with.”). Also, that Pew data shows that most of the political left media clumps closer to the political center, at least in terms of viewers of mainstream media, whereas much of the political right media is far from the average viewer.
Comparing the two sides is false equivalency. All media is assumed to be liberal or leftist if it doesn’t strongly and ideologically promote some combination of:
- blatant propaganda, political obstructionism, extreme opposition to democracy, voter suppression/purges/disenfranchisement, gerrymandering;
- near-anarchist anti-government rhetoric, Ayn Rand Objectivism, right-wing (pseudo-)libertarianism, inverted totalitarianism, neoliberal corporatism;
- proto-fascism, hyper-patriotism, war hawk neoconservatism, expansionist neo-imperialism, geopolitical interventionism, military adventurism, continuous war of aggression, military-industrial complex, intelligence-security-police state, gun nut militancy, oppressive law and order, mass incarceration, tough-on-crime laws;
- religious fundamentalism, theocracy, Creationism, anti-Semitism, pro-Israeli, Social Darwinism, eugenics, hardcore social conservatism, white supremacy, ethnonationalism, scapegoating, dog whistle politics, race-baiting, red-baiting, attack politics, fear-mongering, hate-mongering, paranoid conspiracy theory;
- climate change denialism, anti-science, anti-intellectualism, anti-immigration, anti-public education, anti-welfare, anti-immigration, basically anti-everything that involves social democracy, civil society, human rights, compassion and basic decency;
- reverse political correctness, demagoguery, ideological purity, openly loyal Republican partisanship;
- et cetera.
Everything else is part of a powerful secret cabal of leftist special interest groups, Jewish media moguls, journalist operatives, devious intellectual elite, and God-hating scientific dogmatists who have somehow taken over the global corporate media and are conspiring to push Democratic brainwashing, liberal indoctrination, left-wing propaganda, and the Communist-Islamic-Secular takeover of society. Yet oddly, when considering the details, that supposed liberal or leftist corporate media expresses views that are about the same as or to the right of majority public opinion.
The moderate-to-center-right media gets accused of being far left, the actual far left gets entirely ignored, and the far right media controls the entire framing of the debate about bias. Those who identify with or lean toward far right politics (liberarians, Objectivists, theocrats, etc) are regularly heard in the political right media. Many have their own shows, even on major outlets such as Fox News. When there are political campaigns and debates, we hear from panels that include these right-wing views. But when was the last time you noticed an equivalent openly ideological, hardcore left-winger (communist, anarcho-syndicalist, anti-imperialist, etc) with any prominent position in the supposed liberal-to-leftist media, with their own show or as a regular guest?
If you want to know the actual bias, look for who is making the accusation and getting heard. It is the right-wingers with massive backing from right-wing corporate media who are declaring that corporate media is left-wing. In their control of political debate, these right-wingers are using misdirection as part of their propaganda model. The fact of the matter is that all “mainstream media” is corporate media and, in our society, that means powerful big money corporatist media that is inseparable from the corporatist political system. There is no separation between the elites in government, corporations, and media. It’s all the same establishment of wealth and power.
It’s all rather pointless. According to corporate media and corporatist politicians, the views held by a majority of Americans—such as support for higher minimum wage, public option or single payer healthcare, abortion rights, stronger gun regulations, etc—represents an operational liberal bias (as opposed to the symbolic rhetoric so commonly used by the powerful to control debate and manipulate voters), which might be true in a sense if one is to call majority public opinion to be a bias. Maybe that is related to why, along with such negative opinions of ‘mainstream’ politics, only 6% of Americans (2% of young adults) trust ‘mainstream’ media. When we talk about bias, we have to ask who is being accused of bias, who is making the accusations of bias, what is the accuser’s bias, and how this relates to the biases of the general public along with various demographics. Compared to most Americans, the entire ‘mainstream’ media is biased toward the right-wing. But it’s unsurprising that, according to the right-wing, the rest of media and all of reality is biased to the left-wing. I’m not sure why we should take these right-wingers seriously. It does tell me much about corporate media that they love to obsess over and promote these right-wing accusations that largely come out of corporate media.
These days, with even NPR funded by big biz, where in the ‘mainstream’ media is someone supposed to look for hard-hitting news reporting and morally courageous investigative journalism about the wealthy and powerful who own the corporate media and control the corporatist political system? Once upon a time, back when newspapers were the main source of info for the majority of Americans, most newspapers had both a business section and a labor section. There also used to be prominent newspapers that were dedicated solely or primarily to labor issues. Is it surprising that as almost all ‘mainstream’ media has been bought up by big biz that the news reporting critical of big biz has disappeared from what has become corporate media pushing a corporatist worldview?
If there is a liberal bias among the corporate media gatekeepers, it is specifically the neoliberalism of inverted totalitarianism that is supported by a state-linked corporatist propaganda model. Calling that ‘liberal’ would comfort few liberals and even fewer leftists. There is a kind of liberalism that dominates in our society, including in ‘mainstream’ media, but the issue is about what kind of liberalism is this. Even many conservatives claim to be ‘liberal’ (e.g., classical liberals). So, what is this supposed ‘liberal’ bias? Is the corporate media actually biased to the left, considering the viewing public is itself biased even further to the left? So, left of what exactly… left of the right-wing?
It is true that the entertainment media is often rather liberal, but that is because it is seeking to make profit by entertaining the fairly liberal American viewing public. Liberalism sells because we live in a liberal society. There is nothing shocking about it. On a broad level, our entire society and everyone in it is liberal. Even American conservatives are, in this sense, just varieties of liberals. The liberal paradigm has dominated the West for a couple of centuries now. But it is a liberalism of the status quo, not a liberalism of left-wing revolution. This liberalism is not just neoliberal in its capitalism and corporatism. It also has much of that old school Whiggish progressivism favored by the classical liberals, the ideology that promoted imperialism, colonialism and genocide in order to spread freedom and democracy. It’s a paternalistic, authoritarian, and condescending liberalism that has become the heart of so-called American ‘conservatism’. The unscrupuous libertinism of our society may seem opposite of conservative ideals, but it is inseparable from capitalism and certainly not embraced by much of the political left.
Is the political right hoping to enforce right-wing bias onto the public, no matter what they’d prefer, just to make sure they are indoctrinated properly? The problem is those who complain the most about a ‘liberal’ bias are the very people who are the least conservative. Instead, they are right-wing reactionaries who in their radicalism want to push society even further into a skewed fantasy that has nothing to do with traditionalism.
Just listen to president Trump complain about the media and have his words parroted by the alt-right, even as he is the least conservative president in US history. In comparison, he makes Obama’s administration seem like a stalwart defense of traditionalism. After decades of capitulating to the far right and serving their corporatist interests, it’s amusing to watch some in the center-right corporate media finally protesting because their status quo is under attack by the far right. To the far right, the corporate media can never be far enough right, at least not until they are under authoritarian control of an Orwellian Ministry of Truth.
I wanted to finish with a different but connected issue. The Pew data I mentioned above offered something that right-wingers latched onto. Consistent liberals are more likely than consistent conservatives to stop talking to someone because of political disagreement. But what this misses is that liberals are more likely to talk to people who they disagree with. A larger percentage of conservatives, because they live in ideological isolation and are trapped in a media echo chamber, never interact with anyone they disagree with. They can’t stop talking to people they never started talking to in the first place.
As a typical person on the political left, I seek out diverse news sources and so interact with diverse people. For every person I intentionally stop talking to, I meet dozens of other new people with all kinds of views. So, I still end up interacting with more people I disagree with than the average consistent conservative.
This is relevant to the perception of bias. Conservatives are less likely to actively seek diverse sources of news and less likely to interact with diverse people. Maybe it’s partly because, as data has shown, the most consistent conservatives tend to live in homogeneous communities and so are never forced to acknowledge anything outside of their reality tunnel (whereas liberals are attracted to diverse communities for the very reason they are diverse). What this means is that the political right accusation of political left bias isn’t based on much if any actual familiarity with media outside of the political right.
From my political left perspective, it is a thousand times better to listen to someone even if you later decide the interaction is undesirable than to never listen at all, to preemptively shut out all views that disagree, to accuse others of bias before you can even honestly claim to know what their views are.
* * *
About this topic, there is a bad article by Ross Douthat, The Missing Right-of-Center Media.
I only mention it because the comment section is a worthy read, helping to explain everything wrong with articles like that. What makes it amusing is that it is an article from the New York Times, supposedly among the most leftist of the liberal media. The reality is that there is no missing right-of-center media. The New York Times, publishing writers like Douthat, is right-of-center media.
More helpful are two answers to a Quora question, Which media outlets in the USA are right-wing and which are left-wing? One answer is from William Goff and another from Mitchell Langbert.
I could offer tons of links to articles and such, of course. But there is no point. Besides, I’ve written about this enough before. The only reason I wrote this new post was because of the callers I heard on CSPAN who probably represent the minority of the population that still gets most of their news from corporate ‘mainstream’ media. I still retain the capacity to be shocked by how many people still don’t understand such basic things as how media bias actually operates.
Anywho, here are my previous posts:
Conservatives Watching Liberal Media
Bias About Bias
What Does Liberal Bias Mean?
This Far Left And No Further
Controlling the Narrative: Part 1
Response to Rightwing Misinformation
Black and White and Re(a)d All Over
NPR: Liberal Bias?
The Establishement: NPR, Obama, Corporatism, Parties
Man vs Nature, Man vs Man: NPR, Parking Ramps, etc
* * *