Conservatives are always going on about the media having a liberal bias. They say the same thing about college professors and scientists. There is a sense in which they are right.
I sometimes watch older television shows when they happen to be on. I’m thinking of shows like The Waltons, Little House on the Prairie. Mash, etc. These shows regularly have liberal messages. My mom watches many of these shows and I think she is unaware of how liberal they are.
I remember the response my dad had when he found out that the MASH producers were intentionally trying to influence public opinion about the Vietnam War. He felt betrayed, as this was one of his favorite shows. Of course, my dad isn’t offended by all the shows and movies that pushed right-wing WWII and Cold War propaganda. Sure, everyone making media has their biases. More than left or right bias, the biggest bias of all is pro-corporate. Still, liberal bias particularly sells well in our society.
Liberalism sells for a number of reasons.
For one, liberalism as licentious behavior is fun to watch and freedom-loving liberal messages are inspiring. But a lot of liberalism in the media is more basic. The Waltons often had morality tales about treating people equally and fairly with particular shows focusing on prejudice against Germans, Jews and blacks. Little House on the Prairie was about a sensitive father figure and many of the episodes were about helping the underprivileged or oppressed, from blind people to Native Americans.
Another reason is that most Americans are very liberal about most issues. Producers make this liberal-biased media because they are making it for a mostly liberal audience. In the US, even conservatives are relatively liberal compared to other societies and compared to the past of our own country. This relates to the corporate bias. Mainstream media is produced to make big profits. To a large extent, what is sold is what people will buy (although buying habits can be manipulated).
This isn’t anything new. From the early to middle of last century, liberalism was the dominant ideology. Even mainstream conservatives wouldn’t talk badly about liberalism and would even praise it, from Ike to Nixon. There always has been a strong liberal strain throughout the entire history of this country. Obviously, this isn’t a traditional society and so conservatism in the US has defined itself in relation to liberalism. It shouldn’t be surprising to find liberalism in media, education and science when most Americans, however they may identify, are for all practical purposes liberal themselves. I suppose it also shouldn’t be surprising that, complaints aside, even conservatives enjoy the liberal-biased media.
As someone who can be critical of both liberals and conservatives, I find the dynamic between them amusing.