I love polling data, but I only fully trust data when multiple sources agree. I dislike both people who dismiss data because it disagrees with their views and people who rely on only data that agrees with them. Here is an example of someone doing both. Bill O’Reilly cites research unquestioningly when it makes him personally look good, but then dismisses out of hand a scientific study because he didn’t like its conclusions.
As for the data O’Reilly righteously dismissed, I still don’t understand his claim of subjectivity. O’Reilly doesn’t cite other scientific research that comes to different conclusions. He simply cites an opinion piece. Anyway, I immediately remembered having written about this study and having put it in context of other data: Tea Party: prejudiced against marginalized groups?. If you’d like to decide for yourself, here is the article I think O’Reilly is referring to along with a response by another commenter, a response by the researcher, an interview with the researcher, and a response to the responses by the first author.
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Tea Partiers Racist? Not So Fast
By Cathy Young
The Tea Party’s racial resentment
Reason’s Cathy Young says backers don’t hold racially tinged views, and when they do, they’re politically justified
By Joan Walsh
Race and the Tea Party: Who’s right?
White Tea Party supporters blame black disadvantage on not working hard enough, not the legacy of discrimination
By Christopher Parker
Pollster Responds to Your Questions
By Tom Schaller
The “racist Tea Parties” debate
By Cathy Young
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As for the data O’Reilly happily cited, what I found interesting is that it doesn’t fit in with what is known from other sources. I haven’t looked at this data close enough to have a conclusive opinion, but I must admit O’Reilly’s smugness (combined with his occasional anti-intellectual attitude) irritates me to no end. I have a knee-jerk suspicion of anything that comes out of O’Reilly’s mouth. Here is some commentary about the poll from the first video.
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Politico poll claims Fox personalities have the ‘greatest positive impact’ on political debate
By Raw Story
If there was a poll that made you wonder who was doing the polling — or what kind of sample was being surveyed — this one might be it.
It begins fairly enough: more Americans get their political news from Fox News than any other source. This seems consistent with reality: Fox News has a larger audience than any other cable news channel, and a larger share of voice than any American newspaper (though it’s still lapped by network news broadcasts).
According to the poll — conducted by Politico and George Washington University — 42 percent of those watching cable news consider Fox their “main source,” with 30 percent said to be reliant on CNN and just 12 percent watching MSNBC.
This doesn’t, however, seem to jibe with ratings reports. According to cable news TV ratings released last week, Fox News beat MSNBC in the key 25 to 54 demographic with a rating of 333 to 127. CNN came in with last place ratings, at 118 for the main CNN network and 119 for CNN’s Headline News. That would put MSNBC ahead of CNN in the ratings race.
In primetime, Fox beats MSNBC by about two times: 574 to MSNBC’s 251. If the “main source” of news is primetime television, then MSNBC should have done considerably better in the Politico poll than just 12 percent.
[…] The Politico piece remarks wryly, “The results of the poll… also reflect a trend that many commentators and media analysts find disconcerting: Voters are turning to media sources that reinforce their political worldviews rather than present them with more objective reporting that might challenge their assumptions.”
“As more people get news from cable channels and websites that offer a particular point of view 24/7, it becomes increasingly important for viewers to sample multiple sources in order to best understand the issues and proposed solutions,” the piece quotes a George Washington University professor as saying. “This trend is only increasing.”
Politico poll headline hides good news for Democrats
by truthseeking missile
Last week a Gallup poll showed Democrats evenly split with Republicans among voters on a Congressional ballot. When I diaried about it, many readers argued that it was an outlier. Since then other polls have shown the same trend. The new Associated Press poll put the generic dead even among registered voters 47 percent Democratic, 47 percent Republican — and the New York Times/CBS News survey released yesterday gave Republicans a narrow 40 percent to 38 percent edge.
Along comes another poll today by POLITICO/George Washington University showing the same results in the battle ground states, where Democrats are running even with the big, bad Republicans. It points to great news for Democrats in several key regions with numerous House and Senate seats in play. In the Midwest and Northeast they hold a 5-point advantage.
How then do you explain the headline on the story:
Poll: Voters see GOP takeover of Congress
By: Charles Mahtesian and Jim VandeHei
September 16, 2010 04:50 AM EDTVoters, by a 9-point margin, believe Republicans will pick up both the House and the Senate, even though they are evenly divided over whom they intend to back in six weeks, according to a new POLITICO/George Washington University Battleground Poll.
In a generic matchup between the two parties, those surveyed were split 43-43 when asked if they would back a Republican or a Democrat on Election Day. This is good news for Democrats and at odds with many other public polls, which have shown Republicans holding a single-digit edge.
I continue to question the motives behind this media soap opera. Why is the media burying great news for Democrats? Does the media believe they have the power to create political momentum and sweep people into power by simply creating polls to suit their agenda and looping it ad nauseum until voters cave in and accept a media created reality?
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Even if Fox News had managed to brainwash most Americans into believing their propaganda/spin, I would take that as a rather negative accomplishment. Large corporations like News Corp, which owns Fox News, have been buying up media at a fast rate. Today, most of the media is owned by a handful of companies, but it wasn’t always that way. Before the Fairness Doctrine was repealed, there used to be more diversity of media, more small business owners of media, and more local control of media.
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The Structural Imbalance of Political Talk Radio
By John Halpin, James Heidbreder, Mark Lloyd, Paul Woodhull, Ben Scott, Josh Silver, S. Derek Turner
There are many potential explanations for why this gap exists. The two most frequently cited reasons are the repeal of the Fairness Doctrine in 1987 and simple consumer demand. As this report will detail, neither of these reasons adequately explains why conservative talk radio dominates the airwaves.
Our conclusion is that the gap between conservative and progressive talk radio is the result of multiple structural problems in the U.S. regulatory system, particularly the complete breakdown of the public trustee concept of broadcast, the elimination of clear public interest requirements for broadcasting, and the relaxation of ownership rules including the requirement of local participation in management.
Ownership diversity is perhaps the single most important variable contributing to the structural imbalance based on the data. Quantitative analysis conducted by Free Press of all 10,506 licensed commercial radio stations reveals that stations owned by women, minorities, or local owners are statistically less likely to air conservative hosts or shows.
In contrast, stations controlled by group owners—those with stations in multiple markets or more than three stations in a single market—were statistically more likely to air conservative talk. Furthermore, markets that aired both conservative and progressive programming were statistically less concentrated than the markets that aired only one type of programming and were more likely to be the markets that had female- and minority-owned stations.
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One thing that connects all of this is the fact that there is a connection between Fox News and the Tea Party. Fox News pundits like O’Reilly almost always go to the defense to the Tea Party. I saw in one of the articles I was perusing a mention of a poll that showed the strongest common denominator, stronger than any particular value or policy position, among Tea Party supporters was that they tended to be viewers of Glenn Beck’s show. I couldn’t find that article again, but here is some other info to show this close relationship.
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Survey: 40% Of Republicans Watch Fox News Regularly
By David Bauder
At the same time, 7 percent of conservative Sean Hannity’s Fox News Channel viewers and 9 percent of Rush Limbaugh’s listeners say Obama is doing a good job, the survey said. Three quarters of Limbaugh, Hannity and Glenn Beck’s audiences identify themselves as tea party supporters.
DeMint Credits Fox News With Recent Tea Party Victories
By Alex Seitz-Wald
“[A]t least twenty Fox News personalities have endorsed, raised money, or campaigned for Republican candidates or causes, or against Democratic candidates or causes, in more than 300 instances and in all 50 states,” according to a Media Matters survey conducted in April. Meanwhile, a recent Pew research survey finds that Fox News’ viewership has increased in recent years due almost entirely to an influx of Republicans, 40 percent of whom now say they regularly get their news there. That’s up from just 25 percent in 2002. Of course, Fox’s parent company also recently gave $1 million to the Republican Governors Association.
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One interesting fact about Fox News is that their audience is the oldest of any cable channel. In order to put this in context, the average age of cable viewers is already up there around retirmenent age.
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Median Age of Fox News Viewers is 65 – Average Dittohead Is a 67 Year Old Man
By Jon Ponder
It took some googling but I found a reliable source that confirms that during the 2007-2008 television season, the most recent season for which figures are available, the average age of Fox News viewers was 65:
According to a study released by Magna Global’s Steve Sternberg, the five broadcast nets’ average live median age (in other words, not including delayed DVR viewing) was 50 last season. That’s the oldest ever since Sternberg started analyzing median age more than a decade ago — and the first time the nets’ median age was outside of the vaunted 18-49 demo…
Among ad-supported cable nets, the news nets (along with older-skewing Hallmark Channel, Golf Channel and GSN’s daytime sked) sport the most gray, with Fox News Channel’s daytime and primetime skeds the absolute oldest, clocking in with a median age above 65. (Emphasis added.)
As usual, I don’t precisely know what all this means. But let me point out a few thoughts.
The age factor relates to both the issue of popularity and racial prejudice. Fox News has the most popular cable channel and cable channels are more popular than the networks, but this is meaningless when considered in isolation. The Fox News audience, despite it’s relative size, is a tiny fraction of a percentage of the total population. The fact is most of the population doesn’t watch any of the mainstream media for news. In particular, the younger generations get most of their news from the internet and the New Media (a category rarely measured in most polls). So, O’Reilly’s smugness about being a trusted news source among very old people isn’t saying much. Furthermore, the Tea Party and Fox News both share this older audience which is relatively more racially prejudiced than younger generations.
Here is what interests me. This audience of the mainstream media mostly consists of the Boomer generation. They were the largest generation ever to be born… that is until the Millennial generation was born. Boomers have always been known for being loud and for getting their way. They’ve dominated politics for most of their lives and now as they enter retirement they want to continue to maintain their influence. The Old Media profited greatly from this generation and this demographic remains their loyal base.
What many people don’t see coming or would rather ignore is that all of this is going to change in the coming years and decades. Obama didn’t win because of the older white audience of Fox News and the rest of the MSM. It was the multicultural Millennial generation that made it’s debut by voting Obama into office. If you want to know what young, white, and low-income voters (i.e., the opposite of the Tea Party), ignore what you hear at Tea Parties and on Fox News and instead check out the data: Public Opinion On Government & Tea Party.
The last piece is the element of race. Older people are both more white and more racially prejudiced than younger people. White kids in school right now are already the minority among their peers. The younger generations have grown up with multiculturalism and interracial dating/marriage, with multi-racial friends and with those who are openly homosexual. Research shows that when kids grow up with diversity that they end up having more accepting attitudes of those who are different. Or, in other words, they grow up to be socially liberal. Millennials are a larger generation than even the Boomers. Conservative outrage (whether expressed by Tea Party protesters or right-wing pundits) won’t be able to stop this massive change on the horizon.
Marmalade 
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